(Richmond, VA) –
Sheltering Arms, Central Virginia’s premier physical rehabilitation healthcare provider, today stepped onto the big stage of Super Bowl advertising by releasing its first spot developed specifically for the big game.
The advertisement, which runs thirty seconds, will premier during WWBT-TV’s coverage of the Super Bowl. It utilizes a series of voice-overs of individuals telling how they’ve learned The Power to Overcome disability, thanks to working with Sheltering Arms. The words said by the individuals in the spot are transcribed in graphics, which at the end of the commercial form the Sheltering Arms logo.
“The graphics in the ad are incredible, and it grabs you on a very visceral level,” said Sheltering Arms Director of Marketing and Public Relations Stephanie Sulmer. “We feel it is right up there with the national spots in terms of creativity, and at the same time it educates viewers about how we help people get back to living their lives and doing the things they enjoy.”
The past year has been a groundbreaking one for Sheltering Arms. Last spring, the organization launched an unique and innovative program with cutting-edge technologies called the iWALK Recovery Center, which continues to receive both national and international attention. In the next few months, Sheltering Arms has plans to launch more exciting programs that will help people regain their lives.
“We don’t want to be the “best kept secret” in Richmond, and that’s why we chose the Super Bowl as our advertising platform,” said Sulmer. “We want everyone to know about Sheltering Arms and how we help patients to find the power to overcome their disabilities and setbacks resulting from illness and injury.”
Sheltering Arms worked with Studio Center’s Richmond office to produce the commercial.